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Brain
Food!
You can't
keep your edge sharp without reading and pursuing
continued education. I've become an
Amazon
junkie over the years, and I've also found Wikipedia
to be a wonderful resource.
I would GREATLY appreciate it if you would email
me the title of a great read that is not on my
list below.
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Business
| Title |
Summarized |
Read |
Positioning
by Al Ries, Jack Trout |
No |
1 |
Focus
by Al Ries |
No |
0 |
| Buzz
by Marian Salzman, Ira Matathia, Ann O'Reilly |
No |
0 |
| Tested
Advertising Methods by John Caples, Fred E. Hahn
|
No |
0 |
| The
Origins of Brands by Al Ries, Laura Ries |
No |
0 |
| Differentiate
or Die by Jack Trout (2000) |
No |
1 |
| Harvard Business School Press - Marketing
Essentials (2003) |
|
1 |
| Enterprise Marketing Management by
Dave Sutton & Tom Klein (2003) |
|
0 |
| Marketing and Sales Director Value
Proposition |
|
1 |
Sales &
Business Development
| Title |
Summarized |
Read |
Customer
Centric Selling by Michael
T. Bosworth (2004) |
No |
0 |
The
Dollarization Discipline by Jeffrey J. Fox and
Richard C. Gregory (2004) |
No |
1 |
| The New Solution Selling by Keith M.Eades
(2004) |
|
0 |
Negotiate
This by Herb Cohen (2003) |
Yes |
1 |
| Mastering
the Complex Sale by Jeff Thull (2003) |
Yes |
1 |
| New Sales and Marketing Models by
Gartner Group (2001) |
|
1 |
Negotiating
in the Real World by Victor Gotbaum (1999)
|
No |
0 |
| The
New Strategic Selling : The Unique Sales System Proven
Successful by the World's Best Companies, Revised and
Updated for the 21st Century (1998) |
No |
0 |
Stop
Selling, Start Partnering by Larry Wilson
with Hersch Wilson (1996) |
Yes |
1 |
| The
SPIN Selling Fieldbook by Neil Rackham (1996) |
No |
1 |
| Advanced
Selling Strategies by Brian Tracy (1996) |
No |
0 |
| Solution
Selling: Creating Buyers in Difficult Selling Markets
by Michael
T. Bosworth (1994) |
No |
1 |
| Spin
Selling by Neil Rackham (1988) |
No |
2 |
Strategy &
Business Management
| Title |
Summarized |
Read |
The
Third Opinion: How Successful Leaders Use Outside
Insight to Create Superior Results by Saj-nicole
Joni (2004) |
Yes |
0 |
| How
to Get Rich by Donald J. Trump
(2004) |
Yes |
1 |
Execution:
The Discipline of Getting Things Done by Larry
Bossidy, Ram Charan, Charles Burck (2002) |
No |
0 |
Overcoming
the Five Dysfunctions of a Team: A Field Guide for
Leaders, Managers, and Facilitators by Patrick
M. Lencioni (2002) |
No |
1 |
| Good
to Great by Jim Collins (2001) |
Yes |
1 |
| First,
Break All the Rules: What the World's Greatest Managers
Do Differently by Marcus Buckingham (1999) |
Yes |
2 |
| Hershey Foods Corporation - Inventory
Accounting |
|
1 |
| Briefcase Books - Leadership Skills
for Management |
|
1 |
| Briefcase Books - Interviewing Skills
for Managers |
|
1 |
| Briefcase Books - Performance Management
|
|
1 |
| Briefcase Books - The Manager's Guide
to Business Writing |
|
1 |
| Briefcase Books - Presentation Skills
for Managers |
|
1 |
| The Art of Strategy: A new translation
of Sun Tzu's Classic - The Art of War (1988) |
No |
1 |
Personal
Parenting
| Title |
Summarized |
Read |
Teaching
Methods
(researched on the internet) |
No |
1 |
How to
Talk So Kids Will Listen & Listen So Kids Will
Talk by Adele Faber, Elaine Mazlish |
No |
0 |
Personal Effectiveness
| Title |
Summarized |
Read |
Crucial
Confrontations by Kerry Patterson, Joseph
Grenny, Ron McMillan, Al Switzler (2004) |
Yes |
2 |
| The
Anger Trap by Dr. Les Carter (2003) |
No |
0 |
| Ordinary
People, Extraordinary Wealth by Ric Edelman (2000)
|
No |
0 |
| How
To Argue and Win Every Time by Gerry Spence (1996) |
No |
1 |
7
Habits of Highly Effective People by Stephen Covey
(1990) |
No |
2 |
My Wish
List
- Winning by
Jack Welch
- Red Book of
Selling
- Creating Unforgetable
Characters (1990)
- Creating Characters:
A Writer's Reference to the Personality Traits That Bring
Fictional People to Life (2004)
- Art of Creative
Writing (1995)
- Major Account
Sales Strategy by Neil Rackham (1989)
- The
Art of War by Sun Tzu (1993)
- On
War by Karl (Carl) von Clausewitz (1982)
- The
Prince by Niccolo Machiavelli (1984)
- The
Book of Five Rings by Miyamoto Musashi (1988)
- How
To Win Friends And Influence People by Dale Carnegie
(1936)
- The
48 Laws of Power by Robert Greene (2000)
- Successful
Large Account Management by Tad Tuleja (1992)
- Influence:
The Psychology of Persuasion by Robert B. Cialdini
(1998)
- The Psychology
of Persuasion: How to Persuade Others to Your Way of Thinking
by Kevin Hogan (1996)
- The 8th Habit:
From Effectiveness to Greatness by Stephen R. Covey
(2004)
- Principle
Centered Leadership by Stephen R. Covey (1992)
- Trump: The
Art of the Deal by Donald J. Trump (1989)
Knowledgeable
Links
- Wikipedia
- Open Source Encyclopedia -- A wonderful, controversial,
source of knowledge.
- Summary.com
- helps me determine what books to read.
- Mindjet.com
- I've found that this MindMapping software really helps
me commit reference books to permanent memory. All of
the above summaries were dictated using MindManager Pro
X5.
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