The Art of War - Sun Tzu
The oldest military treatise in the world is still astonishingly relevant today. Hidden
within its clear
descriptions of armed strategy are lessons that can be applied to any area of life. Sun Tzu wrote
that the key to success is not in fighting but in acquiring an advantage over one's opponents, be it
through resourcefulness, cunning, flexibility, integrity, secrecy, positioning, surprise, or deception.
Since his time, millions have successfully applied Sun Tzu's ideas to their own lives. It's even been
reported that this book is mandatory reading in many boardrooms, military academies, professional
locker rooms, and CIA training facilities.
What it teaches us: Sun Tzu said the most important factor to consider
is the cost of competition.
Rather than building large armies and engaging in direct, long battles, one should keep their
investments small and their contests quick. Furthermore, the
best way to defeat a competitor is
not to attack him, but rather to focus on an area that he must defend.
Quote: "Those skilled at
making the enemy move do so by creating a situation to which he
must conform; they entice him with something he is certain to take, and with lures of
ostensible profit they await him in strength."