How To Win Friends And Influence People by Dale Carnegie
Written in the late '30s, the principles in this book have stood the test of time.
Carnegie, a master
of human nature, knew exactly how to peer into a person's ego and stroke it just right to sway
them to his cause. He argues that success is only 15% professional knowledge; the remaining
85% is the ability to assume leadership and arouse enthusiasm in others. In order to influence
others without inspiring resentment or feelings of manipulation, one must see things through the
eyes of others.
What it teaches us: You can make others like you by showing genuine interest,
talking about
their likes and repeating their names constantly. You can better persuade a person by making him
think an idea was his while being sympathetic to his desires. The best leaders encourage with
honest praise and address mistakes indirectly.
Quote: "When dealing with people, remember you are not dealing with
creatures of logic, but with
creatures of emotion, creatures bristling with prejudice, and motivated by pride and vanity."
